Week 1 – Foundations

Sometimes I’ve had two or three online businesses on the go at any one time. Sometimes one company’s products and/or services complimented another but usually they were pretty distinct. The problem with that though is as you’re talking to people to see if they might be interested in taking a look at what you’re doing, do you steer the conversation towards business one or business two, or even business three?

I often found myself thinking it’d would be better to have a single website where everything that I was doing was centralised and structured in such a way that people could find out about me, find out what I was doing and could then choose themselves whether to get in touch if they liked what they saw. I bought the dave-wakefield.com and .co.uk domains with that in mind, but I never got round to setting a site up though. Mostly that was because I couldn’t really picture how it would all hang together and didn’t know what would really work.

The P2S course is centred around creating and marketing information products but it starts with that same concept. People are most likely to do business with those who they know, like and trust, and in the online world that starts with learning how to build up your online presence. You’re following a model that you know has worked for John and of loads of other P2S members, so you know it works and the first things it guides you through are getting your own domain and setting up a blog.

As I said, I already owned the dave-wakefield.com & co.uk domains, but I’d always used 1and1.co.uk as my hosting provider and that’s where they were registered. John recommends D9Hosting and from the point of view of perhaps needing P2S support later on, I decided it was worth transferring the domains over to D9 so that’s what I did. Now I’m more familiar with D9’s back end control panel I have to say it’s far more intuitive than 1and1’s so I’m glad I made the switch.

Installing WordPress was completed in just a few clicks and under the guidance of John’s videos, it wasn’t long before I’d got my first page and posts up and published. That video guidance is so helpful because to make WordPress as flexible as possible there are endless options for defining how your site and blog will look and function. As John explains, most of them can be left as per the default, but as a newcomer to WordPress you could quite easily get overawed at all the options. It’s actually pretty straightforward and most things can be reconfigured later anyway, but it’s good to be shown how to get the simple initial set up done correctly straight off.

Here’s a tip… when I’m buying a new domain I always aim to get the .com and if available, also get the .co.uk. If you only get one, the chances are that somewhere down the line you’re going to lose some traffic because someone types in the wrong extension. Far better I think to have both, use the .com as the main site and set up a redirect on the .co.uk pointing to the .com so you cover both options.

See you again for week 2…




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